Data Analytics Methods for Marketing
Completed by Jessica Willingham
November 24, 2025
12 hours (approximately)
Jessica Willingham's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Persona Development
- Category: Conversion Funnel Analysis
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Descriptive Analytics
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: A/B Testing
