Measure and Optimize Social Media Marketing Campaigns
Completed by Sally O'Brien
August 12, 2025
12 hours (approximately)
Sally O'Brien's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Performance Reporting
- Category: Data Analysis
- Category: Marketing Analytics
- Category: A/B Testing
