Digital Marketing: Customer Engagement Strategy
Completed by Mehrnaz Ighani
June 19, 2025
12 hours (approximately)
Mehrnaz Ighani's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Advertising
- Category: Marketing Strategy and Techniques
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Digital Marketing
- Category: Analytics
- Category: Customer Engagement
- Category: Data Analysis
