Relationship Management and Business Development
Completed by Paulina Reyes Zazueta
January 12, 2026
4 hours (approximately)
Paulina Reyes Zazueta's account is verified. Coursera certifies their successful completion of Relationship Management and Business Development
What you will learn
Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.
Skills you will gain
- Category: Active Listening
- Category: Upselling
- Category: Business Development
- Category: Business Communication
- Category: Customer Relationship Building
- Category: Communication
- Category: Trustworthiness
- Category: Rapport Building
- Category: Relationship Management
- Category: Stakeholder Engagement
- Category: Customer Retention
- Category: Organizational Development
