Customer Value in Pricing Strategy
Completed by Andreas Wiese
January 26, 2026
14 hours (approximately)
Andreas Wiese's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Customer Insights
- Category: Revenue Management
- Category: Behavioral Economics
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
- Category: Global Marketing
