Data Analytics Methods for Marketing
Completed by Rikki Barry
November 20, 2025
12 hours (approximately)
Rikki Barry's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Target Audience
- Category: Marketing Channel
- Category: Model Evaluation
- Category: A/B Testing
- Category: Regression Analysis
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Descriptive Analytics
- Category: Marketing Planning
