Data Analytics Methods for Marketing
Completed by Justin Bailey
July 2, 2026
12 hours (approximately)
Justin Bailey's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Customer Insights
- Category: Marketing Channel
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Data-Driven Marketing
