Digital Marketing: Customer Engagement Strategy
Completed by ANIL SABU
October 19, 2021
12 hours (approximately)
ANIL SABU's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Marketing Communications
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Loyalty Programs
- Category: Customer Engagement
- Category: Digital Advertising
- Category: Analytics
- Category: Marketing Strategies
- Category: Driving engagement
- Category: Social Media Marketing
- Category: Digital Media Strategy
