Integrated and Strategic Communication Campaigns
Completed by Shasta Dodd
December 19, 2024
6 hours (approximately)
Shasta Dodd's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Campaign Planning
- Category: Target Audience
- Category: Marketing Communications
- Category: Earned Media
- Category: Shared Media
- Category: Corporate Communications
- Category: Media Strategy
- Category: Communication Planning
- Category: Communication Strategies
- Category: Business Strategy
- Category: Strategic Communication
- Category: Paid media
