Foundations of Digital Marketing and E-commerce
Completed by MARTHA ARELY AGREDA MERCADO
July 26, 2023
12 hours (approximately)
MARTHA ARELY AGREDA MERCADO's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Marketing Planning
- Category: Digital Media Strategy
- Category: Branding
- Category: Customer Engagement
- Category: Marketing Strategies
