Introduction to Digital Advertising
Completed by Prakash Kumar
October 12, 2025
6 hours (approximately)
Prakash Kumar's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Campaign Management
- Category: Media Buying
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Pivot Tables And Charts
- Category: Conversion Funnel Analysis
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Microsoft Excel
- Category: Target Audience
- Category: Paid media
