Digital Marketing: Customer Engagement Strategy
Completed by Isabel Espinosa
May 19, 2025
12 hours (approximately)
Isabel Espinosa's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative AI
- Category: Content Marketing
- Category: Marketing Strategy and Techniques
- Category: Marketing Communications
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Digital Advertising
- Category: Analytics
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Customer Engagement
- Category: Loyalty Programs
