Understanding the Campaign Components
Completed by BERNARD FRED MAKENI
June 26, 2024
9 hours (approximately)
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What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Communication Strategies
- Category: Key Performance Indicators (KPIs)
- Category: Market Research
- Category: Marketing Communications
- Category: Brand Strategy
- Category: Advertising
- Category: Owned Media
- Category: Strategic Communication
- Category: Earned Media
- Category: Public Relations
- Category: Communication Planning
