Artificial Intelligence in Marketing
Completed by CESAR ALEJANDRO DIAZ GARZON MENDIETA
August 7, 2025
10 hours (approximately)
CESAR ALEJANDRO DIAZ GARZON MENDIETA's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Personalized Campaigns
- Category: Competitive Analysis
- Category: AI Integrations
- Category: Digital Marketing
- Category: Digital Transformation
- Category: Marketing Strategies
- Category: Network Model
- Category: Network Analysis
- Category: Machine Learning Algorithms
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Marketing Analytics
