Customer Relationship Management
Completed by Takima Peterson
January 16, 2026
4 hours (approximately)
Takima Peterson's account is verified. Coursera certifies their successful completion of Customer Relationship Management
What you will learn
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Skills you will gain
- Category: Marketing Automation
- Category: Target Audience
- Category: Relationship Management
- Category: Performance Management
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Customer Retention
- Category: Customer Relationship Management (CRM) Software
- Category: Sales Management
- Category: Customer Success Management
- Category: Data-Driven Marketing
- Category: Business Development
