Integrated and Strategic Communication Campaigns
Completed by Vineeta Rajput
March 27, 2025
6 hours (approximately)
Vineeta Rajput's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Campaign Planning
- Category: Advertising Campaigns
- Category: Branding
- Category: Earned Media
- Category: Stakeholder Communications
- Category: Promotional Strategies
- Category: Public Relations
- Category: Brand Management
- Category: Media Planning
- Category: Marketing Communications
- Category: Media Strategy
- Category: Target Market
