Marketing analytics: Know your customers
Completed by Harshit Raj Singh
September 11, 2025
20 hours (approximately)
Harshit Raj Singh's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Insights
- Category: Customer experience strategy (CX)
- Category: Predictive Analytics
- Category: Big Data
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Digital Analysis
- Category: Data Analysis
- Category: Analytics
- Category: Customer Data Management
