Marketing analytics: Know your customers
Completed by Jeynikkita Jeyananth
October 8, 2023
20 hours (approximately)
Jeynikkita Jeyananth's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Data Analysis
- Category: Customer Engagement
- Category: Data Analysis Software
- Category: Data Integration
- Category: Customer Insights
- Category: Big Data
- Category: Digital Analysis
- Category: Marketing Analytics
- Category: Customer experience strategy (CX)
- Category: Social Media Marketing
- Category: Customer Analysis
- Category: Consumer Behaviour
