Developing a Winning Marketing Strategy
Completed by Alan Hogan
March 8, 2025
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Branding
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Management
