Introduction to Public Relations
Completed by Ke (Alina) Fang
June 27, 2025
25 hours (approximately)
Ke (Alina) Fang's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Communication Planning
- Category: Generative AI
- Category: Program Evaluation
- Category: Content Creation
- Category: Performance Metric
- Category: Media Relations
- Category: Public Relations
- Category: AI literacy
- Category: Media and Communications
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Target Audience
