Foundations of Digital Marketing and E-commerce
Completed by MARTINEZ Maria del Carmen
September 22, 2025
12 hours (approximately)
MARTINEZ Maria del Carmen's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Conversion Funnel Analysis
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Performance Metric
