Foundations of Digital Marketing and E-commerce
Completed by GERARDO DE LIRA MARTÍNEZ
February 11, 2025
12 hours (approximately)
GERARDO DE LIRA MARTÍNEZ's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Branding
- Category: Conversion Funnel Analysis
