Marketing analytics: Know your customers
Completed by ELSA ALEJANDRA IBARRA LARA
March 26, 2024
20 hours (approximately)
ELSA ALEJANDRA IBARRA LARA's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Predictive Analytics
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Customer Data Management
- Category: Customer Insights
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Digital Analysis
- Category: Customer experience strategy (CX)
