Introduction to Public Relations
Completed by James Lytle
June 15, 2025
25 hours (approximately)
James Lytle's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Performance Metric
- Category: Media Relations
- Category: Public Relations
- Category: Strategic Communication
- Category: Content Creation
- Category: Program Evaluation
- Category: Generative AI
- Category: Campaign Planning
- Category: AI literacy
- Category: Media and Communications
- Category: Communication Planning
- Category: Marketing and Public Relations
