Strategic Public Relations Planning
Completed by Marcus Graham
April 1, 2025
7 hours (approximately)
Marcus Graham's account is verified. Coursera certifies their successful completion of Strategic Public Relations Planning
What you will learn
Analyze and assess complex PR situations.
Develop strategic PR solutions that align with corporate communication objectives.
Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.
Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.
Skills you will gain
- Category: Strategic Communication
- Category: Public Relations
- Category: Persona Development
- Category: Marketing and Public Relations
- Category: Teamwork
- Category: Social Media
- Category: Persuasive Communication
- Category: Corporate Communications
- Category: Campaign Management
- Category: AI Enablement
- Category: Crisis Management
- Category: Marketing Communications
