Digital Marketing Capstone
Completed by Cassiane Bernabe
February 5, 2026
17 hours (approximately)
Cassiane Bernabe's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Market Research
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Campaign Planning
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Web Analytics and SEO
