Assess for Success: Marketing Analytics and Measurement
Completed by Natalia De Macedo Vilar
September 9, 2025
18 hours (approximately)
Natalia De Macedo Vilar's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Paid media
- Category: Marketing Analytics
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Performance Measurement
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Return On Investment
- Category: Data-Driven Marketing
- Category: Media Strategy
