From Likes to Leads: Interact with Customers Online
Completed by Won Seok Chung
January 19, 2026
20 hours (approximately)
Won Seok Chung's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Content Scheduling
- Category: Content Performance Analysis
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Brand Awareness
- Category: Social Media Content
- Category: Driving engagement
- Category: Social Media Campaigns
- Category: Content Creation
- Category: Digital Advertising
- Category: Customer Engagement
