Integrated and Strategic Communication Campaigns
Completed by Simone Albuquerque Melo
February 6, 2026
6 hours (approximately)
Simone Albuquerque Melo's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media Planning
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Target Market
- Category: Target Audience
- Category: Branding
- Category: Integrated Marketing Communications
- Category: Brand Strategy
- Category: Communication Strategies
- Category: Stakeholder Communications
- Category: Business Strategy
