Attract and Engage Customers with Digital Marketing
Completed by Frank Zhang
February 8, 2026
14 hours (approximately)
Frank Zhang's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Digital Marketing
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Customer Analysis
- Category: Content Optimization
