Assess for Success: Marketing Analytics and Measurement
Completed by Ma. Hannah Bianca Calera
January 30, 2025
18 hours (approximately)
Ma. Hannah Bianca Calera's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Google Analytics
- Category: Paid media
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Marketing Planning
- Category: Data Presentation
- Category: Return On Investment
