Customer Value in Pricing Strategy
Completed by Keith Dary
March 10, 2025
14 hours (approximately)
Keith Dary's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Analysis
- Category: Customer Analysis
- Category: Global Marketing
- Category: Behavioral Economics
- Category: Market Research
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
