Measure and Optimize Social Media Marketing Campaigns
Completed by Alba María García Mojica
February 10, 2026
12 hours (approximately)
Alba María García Mojica's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: A/B Testing
- Category: Marketing Communications
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
