Strategies for Converting and Retaining Customers Online
Completed by Bich Vo
July 1, 2025
10 hours (approximately)
Bich Vo's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Target Market
- Category: Customer Retention
- Category: Online Advertising
- Category: Customer Engagement
- Category: Customer Acquisition Management
- Category: Lead Generation
- Category: Search Engine Marketing
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Paid media
- Category: Digital Advertising
