Data Analytics Methods for Marketing
Completed by Anushka Roy
February 22, 2024
12 hours (approximately)
Anushka Roy's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing Channel
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Conversion Funnel Analysis
- Category: Data-Driven Marketing
- Category: Marketing Analytics
