Attract and Engage Customers with Digital Marketing
Completed by Kate Zhang
December 10, 2025
14 hours (approximately)
Kate Zhang's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Analysis
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Search Engine Marketing
