Customer Value in Pricing Strategy
Completed by Saitej Pisupati
December 24, 2024
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Market Research
- Category: Behavioral Economics
- Category: Consumer Behaviour
- Category: Analysis
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Decision Making
- Category: Customer Analysis
- Category: Customer Insights