From Likes to Leads: Interact with Customers Online
Completed by Roberto De los Santos Santa Cruz
October 13, 2025
20 hours (approximately)
Roberto De los Santos Santa Cruz's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Content Scheduling
- Category: Digital Advertising
- Category: Advertising
- Category: Social Media Campaigns
- Category: Digital Media Strategy
- Category: Paid media
- Category: Advertising Campaigns
- Category: Brand Management
- Category: Branding
- Category: Customer Engagement
