Developing a Winning Marketing Strategy
Completed by Michael Lindley
September 11, 2025
16 hours (approximately)
Michael Lindley's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Market Research
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Management
- Category: Product Marketing
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Branding
- Category: Market Analysis
