Optimizing a Website for Google Search
Completed by Francesca Ford
March 25, 2026
13 hours (approximately)
Francesca Ford's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Content Performance Analysis
- Category: Client Services
- Category: Content Marketing
- Category: Expectation Management
- Category: Competitive Analysis
- Category: Content Development and Management
- Category: A/B Testing
- Category: Content Optimization
- Category: Web Analytics
- Category: Performance Measurement
- Category: Performance Reporting
- Category: Forecasting
