Integrated and Strategic Communication Campaigns
Completed by Joanna Kędzia
April 16, 2024
6 hours (approximately)
Joanna Kędzia's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Target Market
- Category: Target Audience
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Branding
- Category: Media Planning
- Category: Integrated Marketing Communications
- Category: Brand Strategy
- Category: Media Strategy
- Category: Communication Planning
- Category: Public Relations
