Positioning: What you need for a successful Marketing Strategy
Completed by Alivia Dufay
September 30, 2024
11 hours (approximately)
Alivia Dufay's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing
- Category: Strategic Marketing
- Category: Value Propositions
- Category: Target Audience
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Target Market
- Category: Market Dynamics
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Market Research
