From Likes to Leads: Interact with Customers Online
Completed by Kalyani Palash Matey
February 10, 2026
20 hours (approximately)
Kalyani Palash Matey's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Marketing Analytics
- Category: Paid media
- Category: Content Scheduling
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Brand Awareness
- Category: Social Media Content
- Category: Content Creation
- Category: Digital Advertising
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Social Media Management
