Think Outside the Inbox: Email Marketing
Completed by Luiz Gustavo Leal Barbosa
February 25, 2026
18 hours (approximately)
Luiz Gustavo Leal Barbosa's account is verified. Coursera certifies their successful completion of Think Outside the Inbox: Email Marketing
What you will learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you will gain
- Category: Content Performance Analysis
- Category: Campaign Planning
- Category: Campaign Management
- Category: Customer Retention
- Category: Information Privacy
- Category: Key Performance Indicators (KPIs)
- Category: Digital Analysis
- Category: Marketing Strategy and Techniques
- Category: Copywriting
- Category: Email Marketing
- Category: Marketing Automation
- Category: Personally Identifiable Information
