Artificial Intelligence in Marketing
Completed by Laura Marty
March 11, 2026
10 hours (approximately)
Laura Marty's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Data-Driven Marketing
- Category: Machine Learning Algorithms
- Category: Customer Insights
- Category: Marketing Analytics
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Digital Transformation
- Category: Case Studies
- Category: Business Strategy
- Category: AI Integrations
- Category: Personalized Campaigns
- Category: Competitive Analysis
