Developing a Winning Marketing Strategy
Completed by Johnathan Ngo
August 21, 2023
16 hours (approximately)
Johnathan Ngo's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Audience
- Category: Marketing
- Category: Branding
- Category: Product Marketing
- Category: Customer Analysis
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Market Analysis
- Category: Brand Management
