Attract and Engage Customers with Digital Marketing
Completed by OTIS CHEUNG
October 20, 2025
14 hours (approximately)
OTIS CHEUNG's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Google Ads
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
