Integrated and Strategic Communication Campaigns
Completed by Kevin S MacMillan
March 27, 2024
6 hours (approximately)
Kevin S MacMillan's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Advertising Campaigns
- Category: Media Strategy
- Category: Communication Planning
- Category: Public Relations
- Category: Stakeholder Communications
- Category: Promotional Strategies
- Category: Business Strategy
- Category: Brand Strategy
- Category: Integrated Marketing Communications
- Category: Media Planning
- Category: Branding
- Category: Target Market
