Introduction to Digital Advertising
Completed by IRENE ALEJANDRA ALVAREZ MIRANDA
October 8, 2024
6 hours (approximately)
IRENE ALEJANDRA ALVAREZ MIRANDA's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Marketing
- Category: Performance marketing
- Category: Contextual Advertising
- Category: Digital Marketing
- Category: Pay Per Click Advertising
- Category: Bidding
- Category: Online Advertising
- Category: Paid media
- Category: Data Ethics
- Category: Business Metrics
- Category: Augmented Reality
- Category: Data-Driven Marketing
