Customer Value in Pricing Strategy
Completed by Rama Khader
May 18, 2023
14 hours (approximately)
Rama Khader's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Revenue Management
- Category: Global Marketing
- Category: Behavioral Economics
- Category: Market Research
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Case Studies
